Magenta platform

MAGENTA

Federated Community Platform

Centralized APIs and infrastructure for privacy-focused analytics, marketing (smart-links, QR codes, NFC and IoT) and workflow (webhooks and swim lanes).

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Platform Services

Federated QR Codes

Branded QR generation with P3 color space support for stunning visual impact.

  • P3 Wide Color Gamut
  • Brand profiles
  • Link redirects
  • GraphQL and REST API

Smart Links & NFC

Intelligent link management with device routing and NFC tag integration.

  • Device-specific routing
  • NFC tag programming
  • IoT device tracking
  • Real-time analytics

Analytics Platform

Unified tracking infrastructure across all federated clients.

  • Cross-platform tracking
  • Real-time analytics
  • Client data isolation
  • Profile pipelines

Workflow Engine

Visual workflow builder with webhooks, swim lanes, and process automation.

  • Webhook orchestration
  • Swim lane workflows
  • Event-driven automation
  • API integrations

1st-Party Marketing

Centralized Pixel, JS, API and Webhook ties together into a 1st-party infrastructure that deploys on your site.

  • Location-aware targeting
  • Contextual profiles
  • 1st-party data control
  • Multi-channel orchestration

Modern Non-Profit Orchestration

Ties together in-person events, community intent, and commerce.

  • Event ticketing
  • Membership management
  • Subscription services
  • Donor engagement

Platform Family

C

CYAN

Actionable Analytics

Advanced analytics and data visualization for understanding user behavior and engagement. Personalization tied to conversions.

M

MAGENTA

Federated Services

Centralized APIs and infrastructure for QR codes, geolocation, and multi-tenant management.

Y

YELO

Content Management

CMS platform utilizing Magenta's QR generation for content distribution.

K

KEY

Core Infrastructure

Foundation services, authentication, and core platform functionality.

Developer Experience

Choose your preferred API style — both fully featured and production-ready.

REST API

POST /api/v1/qrcodes/create
Content-Type: application/json

{
  "url": "https://comma.cm/event",
  "brand": {
    "colors": ["#FF1493", "#00BCD4"],
    "logo": "magenta-logo.svg"
  },
  "tracking": {
    "campaign": "spring-2025",
    "source": "print"
  }
}
  • Simple HTTP verbs
  • JSON payloads
  • Webhook callbacks
  • Rate limiting

GraphQL API

mutation CreateQRCode {
  createQRCode(
    input: {
      url: "https://comma.cm/event"
      brand: {
        colors: ["#FF1493", "#00BCD4"]
        logo: "magenta-logo.svg"
      }
      tracking: {
        campaign: "spring-2025"
        source: "print"
      }
    }
  ) {
    id
    shortUrl
    imageUrl
    analytics {
      scans
      uniqueVisitors
    }
  }
}
  • Query exactly what you need
  • Real-time subscriptions
  • Type-safe schema
  • Batch operations
REST DocumentationGraphQL Playground

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